Tuesday, May 17, 2011

Authors @ Google Series - "Nudge: Improving Decisions......." - Prof. Thaler

For those of you - who are interested in Behavioural Economics here is a good video.It's a long one - about 56 mins...So have patience and enjoy

About the video from the youtube here is what the video uploader says:

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy.

"Nudge: Improving Decisions About Health, Wealth, and Happiness" shows that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice.

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

This event took place on May 29, 2008, as a part of the Authors@Google series. For more information on Prof. Thaler, go to http://www.nudges.org/thaler.cfm

Have Fun

PS: AND Yes, comments have been disabled! - both for the video and in this blog... :)

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